Why did she buy that Chardonnay? How need states inform the omnichannel path to purchase
Room 3 | 10:00 am - 10:30 am | Wednesday, November 3, 2021
Learn how Vista Grande’s innovative, omnichannel shopping simulation and analytic framework Category Choice Architecture helped Treasury Wine Estates elevate its sales and marketing strategies. This approach has been successfully employed in dozens of recent foundational research studies with leading companies.
Through Vista Grande’s unique methodology combined with Prodege’s powerful custom programming, proprietary consumer sample assets and online reporting capabilities, we will guide you through a consumer purchase journey. We will showcase this proprietary survey in a live demo of the wine category illustrating how variables across purchase planning, special occasion shopping, brand, price, promotions, product type and others all play a role in the prioritization of consumer decision-making. Through simulated shopping experiences, you will gain insights into the key drivers of consumer choice leading to improved product and retailer offerings and a more compelling shopping experience.
Key Takeaways:
1. Supplier partnerships to disrupt traditional research spaces.
2. Imperative of understanding the shopper mind-sets to develop winning strategies.
3. Measuring shopper choice perceptions.
Topic(s) Covered:
• Effective vendor/client relationship management
• Customer experience
• Industry trends – future of marketing research
• New techniques – qualitative and quantitative
Download presentation here: Quirks NY presentation
