Shopper Insight of the Year Award 2022 - Tyson Foods

Tyson Foods earned the 2022 Shopper Insight of the Year Award at the recent CMA | SIMA Conference. Jackie L., VP of Content and Member Engagement for ARC sat down with Kathy Rietschel, Director of Shopper Insights, to explore the project in more detail, which included reorganizing the entire fresh meat department around need states.

Vista Grande is proud to be the research partner behind Tyson Foods’ initiative to bring new thinking to the Fresh Meat department via our Category Choice Architecture® work.