As Vista Grande expands into Latin America, the focus isn’t just on presence—it’s on building a team with real, local expertise.

Being bold in innovation doesn’t mean taking blind risks. Retail testing with real shoppers helps CPG brands validate ideas, reduce costly failures, and turn insights into smarter, more successful product launches

CPG innovation is accelerating. Discover how Product of the Year winners use consumer validation, packaging, and strategy to win the moment of choice.

Learn how context, needs states, and occasions shape shopper decisions—and how brands can use these insights to create smarter marketing and stronger connections.

Do celebrity-packed Super Bowl ads really work? Learn when star pairings boost brand impact—and when too much star power hurts recall and awareness.

Vista Grande acquires the Ameritest Creative Testing System, expanding its creative diagnostics platform to help brands measure ad effectiveness and drive growth.

Vista Grande and the Wine Market Council reveal new research on wine purchase barriers and how brands can better engage younger consumers and grow the category.

Learn why Controlled Store Testing is returning to CPG strategy and how GameChanger testing helps brands validate innovations, packaging, and merchandising in real stores.

Vista Grande acquires GameChanger Products to expand real-world in-store testing, helping brands validate shopper insights, innovations, and retail strategies.

Discover how a “What If?” mindset can spark category innovation. Learn how Kraft Heinz and Vista Grande explore bold merchandising and new growth strategies.

Discover Shopper Stream, Vista Grande’s qualitative research solution using video interviews and AI-powered insights to reveal how shoppers make real decisions.

How often should you refresh category decision trees or market structures? Learn why evolving shopper behavior makes updating insights every 1–2 years critical.

This session will explore how CDTs (Category Decision Trees) are used today particularly in an omnichannel environment where decisions can be made very differently in brick and mortar stores vs. online for any given category.

Learn how Boston Beer and Vista Grande turn emerging shopper trends into actionable strategies to lead fast-evolving categories like Beyond Beer.

Should the retail shelf follow the Decision Tree? Sounds reasonable in theory. In practice, however, there are many thorny issues to navigate.

This new campaign from AB InBev is a great opportunity to understand the power of packaging… and why blind taste tests may be very misleading…