Category Choice Architecture® is the uber-framework connecting shoppers, products, and retailers (in-store and online). It synthesizes segmentation, path to purchase, decision trees, and market structure, making each more vital and meaningful for today's evolving marketplace.
Vista Grande’s Category Choice Architecture® will accelerate your sales strategy and elevate your level of influence with retailers.
Each of us perceives choice subjectively through powerful filters based on our identities, our needs, and our environment.
Through our subjective filters we seek relevance amidst an abundance of choice, often with time or budget constraints, culminating in a purchase decision we anticipate will meet our future needs.
“Everyone is absolutely loving Vista Grande's Category Choice Architecture study! We received a ton of positive feedback from our brand team, and executives have started using materials in corporate presentations. Our shopper team is digging into the Choice Analyzer dashboard and preparing materials for our retail customers. We're excited to work with you to take our category leadership work to the next level.”
Janelle Heinrich
Category Management Lead, Barilla USA
“We have been thoroughly impressed throughout our partnership with the Vista Grande team. From the beginning, they fostered an incredibly collaborative and consultative experience. Category Choice Architecture has proven to be a powerful research asset with broad applications across the business, influencing decision-making at multiple levels of the organization while still revealing new opportunities to explore.”
Samantha Worb
Shopper Insights Manager, Red Bull
Retail Choice Rationale
Product Purchase Motivations
Includes Innovation
Covers Immediate Consumption
Handles Fresh Meat & Produce
Shopper Navigation Path
Product Affinities (Substitutability)
Individual Resolution (not households)
Broad Category Definitions (Need-States)
Full Retail Coverage (B&M and eCommerce)