CMA | SIMA 2023 Annual Conference - Activating an Omni-Channel Decision Tree

This session will explore how Decision Trees are used today particularly in an omnichannel environment where decisions can be made very differently in brick and mortar stores vs. online for any given category. Participants will work through some mock Decision Trees and apply the findings to real-life retail scenarios. Leave feeling well equipped to approach future Decision Tree projects and refreshed on what value they bring to the category management process.

Download presentation here: Omni-Channel Decision Tree Activation