Brand Choice Architecture™ classifies and quantifies abroad array of functional and emotional benefits, their relationships to each other, and their direct influence on product choice. Our proprietary models capture competitive context and emerging trends to provide forward-driven competitive advantage that is meaningful and clear.
Vista Grande’s Brand Choice Architecture™ will strategically guide your product development and align marketing communications to position your brand competitively, prioritize investment decisions, and leverage growth opportunities.
The Brand Choice Blueprint™ provides direction to design a brand and its variants with meaningful and forward-looking competitive advantage. The Brand Choice Blueprint™ classifies functional and emotional benefits into proprietary segments to guide investment and drive action. The models take into account competitive context and emerging trends.
"We definitely made the right choice by selecting Vista Grande for our portfolio drivers work. Brand Choice Architecture identified not only key benefits that our brands need to address to stay competitive, but also identified emerging trends. Importantly, the learnings are high level enough to guide strategy, but also granular enough to inform immediate actions. I received feedback from all levels and across many functions as to how helpful the specific guidance was. As a result, we were able to immediately use the information to impact product and communications decisions, and the Choice Analyzer tool itself is used regularly across our Marketing Department to inform on-going strategy questions. Vista Grande’s team was extremely collaborative and consultative – I highly recommend them to address strategic portfolio issues."
Dana Morris
Director, Consumer & Marketplace Insights Dreyer's Grand Ice Cream
"Brand Choice Architecture™ identified key benefits that our brands need to address to stay competitive and relevant, and also identified emerging trends for which we should plan. The learning was both high level to inform strategy and granular to inform immediate marketing tactics. Vista Grande’s team was extremely collaborative and consultative – I highly recommend them to address key brand and portfolio challenges."
Marie Benoist
Director, Consumer & Marketplace Insights
Nestlé USA
Evaluates Functional & Emotional Benefits
Benefit Clustering & Purchase Pathway
Product Choice Impact Quantification
Benefit Segmentation & Prioritized Actions
Deep Coverage of Brands
Individual Resolution (not households)
Identification of Emerging Benefits
Cuts by Retailer & Demographics