Category Choice Architecture® is the uber-framework connecting shoppers, products, and retailers (in-store and online). It synthesizes segmentation, path to purchase, decision trees, and market structure, making each more vital and meaningful for today's evolving marketplace.
Vista Grande’s Category Choice Architecture® will accelerate your sales strategy and elevate your level of influence with retailers.
Each of us perceives choice subjectively through powerful filters based on our identities, our needs, and our environment.
Through our subjective filters we seek relevance amidst an abundance of choice, often with time or budget constraints, culminating in a purchase decision we anticipate will meet our future needs.
“We went with Vista Grande for a Decision Tree update and received more than we could have ever imagined. From Walmart to Auto Parts, and from brick & mortar to eCommerce, Vista Grande delivered powerful insights across the spectrum of retailers and shoppers. Their recommendations underpin the strategic direction we're taking with our most iconic brand.”
Josh Lew
Global Consumer Insights, Auto Care
Energizer Holdings
“This study was an A+. Our sales, marketing, innovation, product development, and category management teams were hungry for these category, retailer, and shopper insights and Vista Grande delivered in spades.Our leadership is energized about leveraging these findings to drive growth for Marzetti and our customers.”
Lisa Knell
Director of Consumer Research
T. Marzetti Company
Retail Choice Rationale
Product Purchase Motivations
Includes Innovation
Covers Immediate Consumption
Handles Fresh Meat & Produce
Shopper Navigation Path
Product Affinities (Substitutability)
Individual Resolution (not households)
Broad Category Definitions (Need-States)
Full Retail Coverage (B&M and eCommerce)