GameChanger In-Store Testing allows CPG manufacturers of any size to quickly test, learn, iterate, and validate in the real world with real shoppers. Utilize this quantitative, projectable test to understand the impact of new product launches, new packages, new placements, price changes, and new marketing.
Our turn-key Retail Testing enables you to accelerate your learning cycle and get the answers you need to inform your business' strategic decisions.
Facing the challenge of launching a new product or making critical changes to your existing portfolio?
GameChanger Retail Testing is designed to inform your business decisions using in-market tests with real stores and real shoppers. We empower you to confidently launch with data-backed validation, ensuring your high-stakes decisions translate to real-world success.
Want to secure crucial retailer buy-in?
We provide the concrete evidence you need to demonstrate the potential impact of your initiatives.
Are you looking to minimize risk and eliminate costly errors?
Our rigorous, quantitative methodology provides the high-confidence results you need.
Measure Sales Performance and Category Impact
Captures Real-world Shopping Experiences
Test Multiple Placements and Price Points
Evaluate Impact of Marketing Tactics
Utilize Retailer Network, No Client Sales Team Needed
Shoppers Vote with Their Dollars
Controlled Test with Dedicated Field Team
Shopper Insights to Understand the "Why" Behind Results
Leverage 17 Years of In-Store Testing Experience
Team Collaboration to Optimize Execution