The Big Picture

Russ has led high performance teams and advised leading companies throughout the CPG industry including manufacturers, retailers, and suppliers. He has developed notable expertise synthesizing category and shopper insights to create and drive innovate go-to-market solutions at retail.

At Nestle and Campbell Soup Russ led large centralized teams spanning category leadership and shopper insights functions. At IRI he built up the alcoholic beverage practice, led the Safeway team during the formative stages of category management, and helped launch Safeway’s first commercial application of loyalty marketing.

Russ has been a retail strategy consultant for several of the world’s largest food and beverage companies. He is a graduate of Stanford University in economics and political science. He lives in Tampa, FL with his wife and youngest daughter.

Leo is leading the charge to bring survey programming in-house at Vista Grande. He has been a programmer in the market research industry for over a decade. His projects include a wide range of industries such as consumer goods, healthcare, and financial services where he has helped transform client surveys into actionable data.

Leo has experience setting up industry tools from conjoints, maxdiffs, and segmentation algorithms to shelf and hotspot exercises. He has also developed and built various custom solutions to ensure client requirements are met.

Leo has a B.Eng. from McMaster University in Hamilton. He currently lives in Toronto where he enjoys playing volleyball and staying active.

Kristina has a particular interest in human perspective. She harnesses this passion into the shopper's perspective in market research. Her previous experience is in survey design and technical analysis.

Kristina earned a B.Sc in Neuroscience with a minor in Computer Science at the University of Guelph. Her education has provided foundations in psychology, user research, and statistics– all which she leverages in being critical and holistic about market research. Outside of work, Kristina likes to paint, hike, and experiment with cooking new recipes.

Shavin is an experienced market research professional and has gained over six years of expertise across various industries, primarily focusing on the consumer-packaged goods industry. He has played a crucial role in assisting clients with their marketing and branding strategies, helping them make well-informed decisions to foster future growth.

Shavin earned a Masters in Business Administration from Christ University, India. He developed a keen interest in market research during his academic years and conducted thorough studies to understand consumer behavior patterns. Since then, he has dedicated his career to assisting businesses in making well-informed decisions based on actionable insights derived from data.

Currently residing in Ottawa, Ontario with his wife, Shavin enjoys exploring the area's breathtaking landscapes on hiking and camping trips.

Cici is interested in furthering her knowledge and experience in data analysis and consumer insights. A highly motivated and detail-oriented individual, she strives to assist clients in visualizing success and identifying effective solutions for their business goals. Cici was previously involved in creative academic research at post-secondary institutions.

Cici has a B.A. in Political Science from Wilfrid Laurier University and is a recent graduate of the Research Analyst program at Humber College. She resides in Toronto, Ontario and enjoys spending her free time journaling, playing classical music, and rollerblading or ice-skating.

Luis is delighted to continue advancing his data analysis skills and market research techniques with Vista Grande. In previous roles, he has focused on market analysis in a wide range of industries. Luis is proficient at working in multicultural and international teams across multiple time zones.

Luis earned his B.S. in Business Administration from the University of South Florida and a Master of Global Business from the University of Victoria. He now lives in Toronto and enjoys doing Brazilian Jiujitsu, where he holds the rank of purple belt.