Accelerating disruptive change in Consumer Goods and the imperative of embracing bold, forward-thinking strategies in Category Management: Join The Kraft Heinz Company and Vista Grande to explore future-focused initiatives and enhance your WHAT IF mindset.

What is the shelf life of a Decision Tree? How long should you wait to refresh that work?

This session will explore how CDTs (Category Decision Trees) are used today particularly in an omnichannel environment where decisions can be made very differently in brick and mortar stores vs. online for any given category.

Should the retail shelf follow the Decision Tree? Sounds reasonable in theory. In practice, however, there are many thorny issues to navigate.

How need states inform the omni-channel path to purchase.

This new campaign from AB InBev is a great opportunity to understand the power of packaging… and why blind taste tests may be very misleading…