How Tyson Foods and Vista Grande Beefed Up the Fresh Meat Department Through Shopper Research
Thu, May 13, 2021 12:00 PM - 1:00 PM EDT
Join Tyson Foods and Vista Grande as they share a groundbreaking shopper research case study in the traditionally data-challenged meat department. This body of work allowed Tyson to further their expertise in fresh meat and create merchandising, communication, and marketing strategy recommendations for their retailer partners to drive trips, grow baskets, and make fresh meat shopping a more intuitive and approachable experience.
Learn how Vista’s Grande’s shopper research platform, Category Choice Architecture®, can help you elevate your category performance.
Presenters:
Eric Bartling, Senior Manager, Tyson Foods
Brad Barash, VP Client Solutions, Vista Grande
Russ Onish, President, Vista Grande
Register at the following link:
https://attendee.gotowebinar.com/register/9108465789776842508?source=Vista+Grande+Marketing
