Presented by Russ Forester (SVP Insights, Category Management & Analytics) and Clay Sayers (Director of Custom Insights & Analytics) at The Hain Celestial Group as a best practice webinar hosted by The Category Management Association. Joined by Tom McDonald (Chairman of the CMA Executive Board) and Russ Onish (President, Vista Grande).
As a global leader in natural and organic products, with Salty Snack brands such as TERRA®, Garden of Eatin’®, and Sensible Portions® Garden Veggie, The Hain Celestial Group wanted to holistically understand shopper attitudes, behaviours, and motivations to advise its retail customers in the $5 billion US Salty Snacks category.
Hain Celestial partnered with Vista Grande and employed its proprietary methodology and Category Choice Architecture™ framework to reveal all these dimensions of shopper insights in a holistic and interconnected way. Delivery included total Snacks Decision Trees for a range of retailers from Whole Foods to Walmart, Kroger to Costco. These powerful insights inspired Hain Celestial to blueprint an innovative shopper-centric Snacks aisle and to influence its customers for growth acceleration across a wide range of channels.
48 minute recording with slides. Originally streamed October 5, 2018.
